CONNECTING USERS TO ENTITIES BASED ON RECOGNIZED OBJECTS

A computer-implemented method includes detecting a distinct area within an image, comparing detected features of the distinct area within the image to reference features corresponding to a reference image, and determining that the detected distinct area matches the reference image based on the comparison between the detected features and the reference features. The method further includes receiving an indication that the user selects the detected distinct area within the image, retrieving contact information corresponding to the reference image, and causing the client device to display an interface allowing the user to contact the entity.