NORMALIZING MESSAGE STYLE WHILE PRESERVING INTENT

Techniques are described herein for normalizing the recipient style of electronic messages while preserving the discernible intent of the sender. Given an electronic message or series of messages with varying visual styles applied to message text and other content, the electronic message may be transformed with a normalized and consistent formatting style that is more pleasing to the recipient, while preserving the sender's discernible intent in stylizing the message.