System and Method for Monitoring Internet Activity

A system and method for determining social media trending activity of content on the internet is disclosed. In some embodiments, the method includes establishing one or more sources of an internet content, detecting measurements of social media activity for the content in the sources, aggregating the measurements, storing the aggregated measurements in a database over a range of time, calculating a rate of change of the aggregated measurements for the content over the range of time and comparing the calculated rate of change with the aggregated measurement to obtain a trending value for the content. The system includes a web server having computer-executable instructions embodied thereon for detecting measurements of internet content based on social media activity for the content, and automatically determining the trending activity of the content; a database for storing measurements of social media activity of internet content; an API on the web server allowing for retrieval of, and for transformation of the measurements of social media activity of internet content in the database into a format that is convenient for automated manipulation; and a user interface display for displaying the measurements of trending activity of the content.