Apparatuses, Methods and Systems for an Online Rewards Incentive Program

Software on a server receives a game action message associated with one of a plurality of online games being played by a user. The software generates an asset message based at least in part on the game action message. The software determines user feed preferences based on a social filter graph. The social filter graph depends at least in part on a metagame account associated with the user. And the software transmits the asset message to social network identifiers according to the user feed preferences.