Discount Delivery Systems and Methods

A method of delivering a discount on a purchasable item includes capturing a message of the item by a device. The device processes the message and sends a message artifact. A discount service computer receives and parses the message. The message is matched to a record of an eligibility database, if any exist in the eligibility database, or else a corresponding record for the message is generated. A discount database is accessed for a discount coupon relevant to the record and the purchasable item identity. The discount coupon is sent to the device. The item is discounted at point of purchase, and the applicable record of the discount database is updated.