OPTIMIZING ONLINE ADVERTISING CAMPAIGN ALLOCATIONS

Patent №

US 10,733,634

Granted

2020-08-04

Filed 2014

Owner

LINKEDIN CORPORATION

Lab

—

AI components

3

ml · kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

14578219

A method of optimizing online advertising campaign allocations is disclosed. It is determined that an auction for a set of advertising slots has been triggered. It is identified that the advertising campaigns are configured to bid on the set of advertising slots. A ranking score for each of the advertising campaigns is determined. The ranking scores are adjusted for each cost-per-click advertising campaign of the set of advertising campaigns by an adjustment factor specific to a context of the auction. The set of advertising slots is allocated to the winners of the auction. The winners of the auction are communicated for integration into a content page.

Machine learning Knowledge representation PlanningG06Q 30/0275G06Q 30/02

AI classification

Planning1.00

Machine learning0.97

Knowledge representation0.96

Natural language0.07

Speech0.01

Evolutionary computation0.01

AI hardware0.00

Vision0.00

Ownership

LINKEDIN CORPORATION

assignment · 345610846

Assignors

YOU, SIYU, ROSALES-DELMORAL, ROMER

On an employer assignment, the assignors are typically the inventors.

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