ARTIFICIAL INTELLIGENCE AUTOMATION OF MARKETING CAMPAIGNS

A method and system receive consumer media consumption data and dynamically prioritize the allocation of marketing resources amongst a variety of media intellectual property (IP) assets and for a variety of media IP asset managers and owners to run automated targeted marketing campaigns. The system identifies patterns in consumer media consumption using a statistical model which detects media IP assets demonstrating a high likelihood of realizing an efficient marketing opportunity. The efficiency of a marketing opportunity is evaluated using a statistical model based on the identification of customers who are most likely to increase the frequency with which they stream the assets after being exposed to them via a marketing action in addition to the projected costs of reaching this audience. The system automatically constructs a marketing campaign. The campaign is presented to the asset manager/owner in a graphical user interface (GUI) which enables the option to purchase and execute the marketing actions. Conditional on the execution of the marketing actions, the system performs an analysis on the efficacy of the marketing actions.