METHOD OF GENERATING WEB-BASED ADVERTISING INVENTORY AND TARGETING WEB-BASED ADVERTISEMENTS
Patent №
US 10,796,341
Granted
2020-10-06
Filed 2016
Owner
REALEYES OÜ
Lab
—
AI components
3
ml · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
15123915
Embodiments of the invention provide analytics in regard to behavioural data for improved computer-resource utilization, more particularly, in connection with a computer-implemented method of using behavioural data collected for a user (and in particular emotional response data obtained from facial images of the user) to generate or otherwise control ad inventory or ad display on the fly.
AI classification
Planning1.00
Machine learning1.00
Knowledge representation0.99
Evolutionary computation0.32
AI hardware0.13
Vision0.01
Natural language0.00
Speech0.00
Ownership
REALEYES OÜ
assignment · 399500798
Assignors
HAJIYEV, ELNAR, SALO, MARTIN
On an employer assignment, the assignors are typically the inventors.
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