DECENTRALIZED CARDS PLATFORM FOR SHOWING CONTEXTUAL CARDS IN A STREAM

Disclosed are methods and apparatus for receiving by one or more servers, from a client device, a context of the client device. The servers may obtain, from a plurality of user interface object providers, a plurality of user interface objects. The servers may select and rank a set of the plurality of user interface objects based, at least in part, on the context of the client device. The servers may transmit the set of the plurality of user interface objects or information associated therewith to the client device according to the ranking of the set of user interface objects.