PRECISE PLANE DETECTION AND PLACEMENT OF VIRTUAL OBJECTS IN AN AUGMENTED REALITY ENVIRONMENT

A mobile device executes an augmented reality (AR) software application that detects an orientation of a client device. The AR software application projects a line from a reference position on the client device to a physical object. The AR software application identifies a first location on the physical object that intersects with the line. The AR software application determines an x-coordinate and a y-coordinate of a portion of the physical object included in an image displayed on the client device based on the first location. The AR software application receives a z-coordinate of the portion of the physical object. In response to receiving user input via the client device, the AR software application anchors an augmented reality object at a second location that corresponds to the x-coordinate, the y-coordinate, and the z-coordinate. The orientation of the augmented reality object corresponds to the orientation of the client device.