MESSAGE BASED DISCOVERY AND MANAGEMENT OF APPLICATIONS

A system can receive a message intended to be received by a device. The system can implement an application discovery service to identify keywords in the message. The keywords can be used to determine what applications are required to access content in the message. The system can determine that a required application is not available on the device from a list of managed applications. The system can cause the required application to be made available on the device before, at the same, or after the device receives the message.