METHOD AND SYSTEM FOR DEFINING A WEB SITE DEVELOPMENT STRATEGY

A method and a server for defining a web site development strategy are disclosed. A query to a search analytics provider carries a main keyword defined for the web site. A response carries a list secondary keywords and a number of past search requests for each secondary keyword. Secondary queries are sent for each secondary keyword of the list and secondary responses carry additional lists of secondary keywords. A keyword dataset having an entry for each secondary keyword associated with its corresponding number of past search requests is stored. Hierarchical clusters are formed in the keyword dataset, each hierarchical cluster comprising a theme representing a group of analogous secondary keywords and a sum of past search requests for the group. A list of themes is output as a recommendation for populating the web site by creating a web page corresponding to each theme.