Mobile Communication Device Upgrade Delivery Differentiation

A system for mobile communication device upgrade delivery and configuration. The system comprises a processor, a non-transitory memory, and a business process management application stored in the non-transitory memory. When executed by the processor, the application receives a message from a device upgrade client application executing on a mobile communication device requesting an upgrade mobile communication device, accesses data associated with the mobile communication device requesting the upgrade device stored in an interaction history data store, and analyzes the data accessed from the interaction history data store. The business process management application further, based on the analysis of the data and based on the model of upgrade device, recommends pick-up of the upgrade device in a retail store, identifies a retail store, and sends a recommendation message to the device upgrade client application that the upgrade mobile communication device be picked up at the retail store.