Patent №
US 10,929,890
Granted
2021-02-23
Filed 2013
Owner
OVERSTOCK.COM, INC.
Lab
—
AI components
3
ml · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13968248
Personalized electronic content is generated for display on a user computer. The content is generated by first matching a targeted user online identifier to one of a plurality of user online identifiers associated with a master ID in a database. Using online user behavior associated with the user online identifiers of the master ID, a preliminary set of personalized electronic content is generated. A set of content usage parameters is applied to the preliminary set of personalized electronic content to define the personalized electronic content, which is then transmitted and displayed on a user computer. The personalized electronic content may comprise targeted advertisement utilized to populate a webpage or an email template defined by an online marketing campaign.
AI classification
Ownership
OVERSTOCK.COM, INC.
assignment · 399860288
Assignors
KNAB, JP, LINES, KENNETH, DIAZ, CATHY, SPANGLER, DUSTIN, JOHNSON, BRADFORD
On an employer assignment, the assignors are typically the inventors.