RESOURCE PUSH METHOD AND APPARATUS

A resource-push method is disclosed. The method includes obtaining, by a resource-push server, a target relationship chain of a benchmark user; determining at least one relational user of the benchmark user according to the benchmark user and the target relationship chain; and obtaining parameter characteristics of the at least one relational user from a preset database. The method also includes determining a similarity value between each of the at least one relational user and the benchmark user according to the parameter characteristics, or a probability value of each of the at least one relational user according to the parameter characteristics; and determining at least one push user from the at least one relational user according to the similarity value or the probability value, so as to push a target resource to the at least one push user.