Valuation of Third-Party Generated Content Within a Video Game Environment

Described herein is a system and method for valuing third-party generated content within a video game environment. Third-party generated content (e.g., a persona item for a virtual character) for a video game comprising file(s) is received. The file(s) are analyzed to detect more predefined objective property(ies) of the received third-party generated content. A rarity score for the third-party generated content is calculated based, at least in part, upon the detected one or more predefined objective properties and, optionally, a weight assigned to each predefined objective property. A rarity level for the third-party generated content is assigned based, at least in part, on the calculated score. Information regarding the assigned rarity level of the third-party generated content is provided (e.g., to a user of the video game and/or a creator of the third-party generated content).