Systems and Methods for Contextual Vocabularies and Customer Segmentation

Contextual vocabulary and methods of use are provided herein. A method may include obtaining contextual properties for a plurality of end users and device related information for computing devices used by the plurality of end users, the contextual information being obtained from a plurality of ambient information sources, including selection from a plurality of contextual repositories. Also, the method may include calculating a trust level for each of the plurality of customer analytic information sources and each of the plurality of device information databases, and building a contextual vocabulary from the contextual information and the device related information selected based upon their trust levels.