Incentives For Physical Activity

A method for rewarding physical activity is disclosed. At a server computer, goal data is received from a user device for a user. The goal data comprises a description of a physical activity for traveling to a location of a retailer within a time goal. The goal data includes a reward to be provided to the user for completing the physical activity within the time goal. User data is received from the user device. The user data includes data from an activity monitor and geolocation data. Based on the user data, a determination is made as to whether the user has completed the physical activity within the time goal. When the determination is made that the user has completed the physical activity within the time goal, the reward is provided to the user.