Patent №
US 11,023,933
Granted
2021-06-01
Filed 2013
Owner
MOAT INC.
Lab
—
AI components
1
planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13931299
The present technology is directed to a system and methods for estimating the impinging elements and traffic paths by an advertisement as it is delivered from its originating ad server to the web server from which the webpage including the advertisement is delivered to an end viewer. The methods are server-based and provide output to a viewer's browser upon receiving a web page as input and yield data for a particular advertisement frame about the various intermediate processes used to deliver the advertisement, for example, frames, pixels, advertisement servers, advertisement networks, advertisement tags, advertisement exchanges, cookies, supply side distribution systems, demand side buying systems, etc.
AI classification
Ownership
MOAT INC.
assignment · 307390925
Assignors
GOODHART, JONAH, GOODHART, NOAH, CROWELL, ROBERT COLLIER
On an employer assignment, the assignors are typically the inventors.