SYSTEM AND METHOD FOR DETERMINING EFFECTS OF MULTI-CHANNEL MEDIA SOURCES ON MULTI-CHANNEL CONVERSION EVENTS
Patent №
US 11,042,897
Granted
2021-06-22
Filed 2011
Owner
LUCID COMMERCE, INC.
Lab
—
AI components
4
ml · nlp · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13221865
This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.
AI classification
Ownership
LUCID COMMERCE, INC.
assignment · 270890521
Assignors
KITTS, BRENDAN, BURDICK, BRIAN, AU, DYNG, WEI, LIANG, POWTER, AMANDA
On an employer assignment, the assignors are typically the inventors.