SYSTEM AND METHOD FOR TRACKING USERS ACROSS A PLURALITY OF MEDIA PLATFORMS

Patent №

US 11,042,899

Granted

2021-06-22

Filed 2018

Owner

DATORAMA TECHNOLOGIES, LTD.

Lab

AI components

4

ml · nlp · kr · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

15972975

A system and method for tracking users across a plurality of media platforms are provided. The method includes generating unified user-level data of each user across the media of advertising platforms; storing the unified user-level data generated for each user in a storage; taping into the plurality of advertising platforms to render pixel trafficking data; and analyzing raw data based on which the unified user-level data is generated.

AI classification

Natural language1.00
Machine learning0.99
Knowledge representation0.97
AI hardware0.76
Planning0.48
Evolutionary computation0.00
Speech0.00
Vision0.00

Ownership

DATORAMA TECHNOLOGIES, LTD.

assignment · 556830644

Assignors

KASSKO, EFRAEIM COHEN, SARIG, RAN

On an employer assignment, the assignors are typically the inventors.

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