CLIENT-SIDE CUSTOMIZATION AND RENDERING OF WEB CONTENT

Techniques described herein relate to generating updated style sheets and/or other web content by a client web browser to allow for specific formatting, layouts, and styles to be applied to particular web elements when rendered at the client device. A client device may analyze the web content received from a web server to identify individual elements within the web content, including element identifiers, values, and/or other properties. The client device may transmit subsequent requests to the web server to retrieve element definitions, use the element definition to dynamically generate updated web content, and then inject the updated web content into the web content received from the web server to implement a customized and element-specific display format, layout, and style at the client device.