PLAYER TRACKING SYSTEM AND METHODS OF OPERATING SAME

A casino management networked computer system is described. The networked computer system includes a database server computer and an application server computer coupled to the database server computer and to a plurality of gaming devices. The database server processor is programmed to generate and store a program file including a patron logic matrix that includes data records of patron ranking information included in the spreadsheet. Each data record includes a market definition value, a patron ranking value, a theoretical loss value, and a comp reinvestment data. The application processor is programmed to calculate patron comp point values based on the comp reinvestment data and patron wager data included in a patron data record.