SYSTEMS AND METHODS FOR GENERATING AND INTELLIGENTLY DISTRIBUTING FORMS OF VIRTUAL REALITY CONTENT

A method of providing virtual reality (VR) content can include the acts of, at a server: obtaining a 3D image file, creating a plurality of VR models or scene files from the 3D image for each VR rendering platform included in a list of VR rendering platforms, storing each VR model or scene file within a data store, receiving a request for an VR model or scene file as a result of a universal link being selected at an end user device, wherein the universal link points to an endpoint at the server that comprises logic to determine which of the plurality of stored VR models or scene files to provide to an entity accessing the universal link, determining an VR rendering platform associated with the end user device, and determining a particular VR model or scene file matching the VR rendering platform.