COHORT SERVICE

A cohort service is configured to address the technical problem of providing recommendations to a member of an online connection network system in a manner that alleviates potentially excessive cognitive load associated with presenting recommended entities indiscriminately as a scrollable list. The cohort service is configured to visually surface recommended relevant entities already grouped as cohorts. A cohort is a grouping of entities based on one or more common attributes, such as, e.g., same school, same company, etc. The cohort service is designed to group recommendation results into cohorts at the server side, which increases the liquidity and the relevance of the recommended entities so that the already grouped recommendations can be sent to the client computer system for presentation to a viewer.