SYSTEMS, METHODS AND PROGRAMMED PRODUCTS FOR ELECTRONIC BIDDING ON AND ELECTRONIC TRACKING, DELIVERY AND PERFORMANCE OF DIGITAL ADVERTISEMENTS ON NON-PERSONAL DIGITAL DEVICES
Patent №
US 11,222,367
Granted
2022-01-11
Filed 2020
Owner
INTERSECTION PARENT, INC.
+1 more
Lab
—
AI components
1
planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
16943738
Systems and methods that provide electronic bidding on digital advertising placed on non-personal digital devices in public or semi-public settings and enable subsequent consumer actions taken on other media channels and devices to be attributed to such advertising in digital ad buying systems.
AI classification
Ownership
INTERSECTION PARENT, INC.
assignment · 534840794
PLACE EXCHANGE, INC.
assignment · 535110169
Assignors
BUCHALTER, YEHUDA ARI, SHAO, JASON, MASLYN, WILLIAM T.
On an employer assignment, the assignors are typically the inventors.