UPDATING AND TRANSMITTING ACTION-RELATED DATA BASED ON USER-CONTRIBUTED CONTENT TO SOCIAL NETWORKING SERVICE

Collaboration system, apparatus, method and program are provided which enable a user to use SNS with ease. The collaboration system includes a device 20 which recognizes a user to execute at least one of acquisition of sensing data related to the user and action based on a content contributed to SNS by another user; and a collaboration apparatus 10 which executes at least one of processing of transmitting a contribution content based on the sensing data to an SNS system which provides the SNS and processing of updating action of the device 20 based on a content contributed by another user and transmitting the updated content of the action to the device 20.