Determining Location Within Video Content for Presentation to a User

By way of example, a method, apparatus, system, and software are described for using a previously-identified location within content, such as a splash screen indicating a transition between main program content and a commercial segment, to skip to a subsequent location in the content, such as a location at which a subsequent appearance of the splash screen is detected. This may allow for an at least partially automated recognition-based content skipping feature.