METHOD AND SYSTEM FOR DIGITAL MARKETING AND THE PROVISION OF DIGITAL CONTENT

A system and method facilitate digital marketing for media including analog radio. The system allows a user, using an application on a computing device while a piece of content is being broadcast, to express an interest in the broadcast piece of content and the interest of the user is communicated to a backend system. The backend system selects an end point destination associated with the broadcast piece of content wherein the end point destination is a pointer to further digital information about the broadcast piece of content and the user can access the further digital information about the broadcast piece of content using the computing device. In an embodiment, the system and method may be used for analog or digital radio broadcasts.