CAPTURING COMPANY PAGE QUALITY

The technical problem of predicting the level of activity driven by a web page representing a company in an on-line social network system is addressed by providing a company page assessment system. A company page assessment system is configured to use a machine learning model to determine features and respective thresholds that signal the likelihood of a web page representing a company (a company page) to drive member activity in the on-line social network system. The company page assessment system also provides the ability to assess quality of a company page. Different quality levels of a company page can be indicated by respective labels “Complete Page,” “Quality Page,” and “Engaged Quality Page.”