FEEDBACK-TYPE SNS USER INFORMATION COMMUNICATIVITY SCORING SERVER

A scoring server makes it possible for a provider of advertising or other content to arbitrarily search for an influencer who is suited to a promotion and to easily control target numbers or target conditions, and is capable of making effects and results from distribution of the promotion feedback into impact and information communicativity and improving precision. This server is connected by a network to a subscriber terminal, an SNS server, and a content provision terminal. Said server: communicates with the SNS server and creates a score of a subscriber's information communicativity; provides content to the subscriber terminal which has been provided from the content provision terminal; and re-creates the score using an action history with respect to the SNS server in relation to the content of the subscriber terminal, and the response to the actions, as feedback elements.