TECHNIQUES FOR INTUITIVE MACHINE LEARNING DEVELOPMENT AND OPTIMIZATION

Various embodiments are generally directed to techniques for intuitive machine learning (ML) development and optimization, such as for application in a content services platform (CSP), for instance. Many embodiments include a ML model developer and a ML model evaluator to provide a graphical user interface that guides ML layman in developing, evaluating, implementing, managing, and/or optimizing ML models. Some embodiments are particularly directed to a common interface that provides a step-by-step user experience to develop and implement ML techniques. For example, embodiments may include computing a health score for various aspects of developing and/or optimizing ML models, and using the health score, and the factors contributing thereto, to guide production of a valuable ML model. These and other embodiments are described and claimed.