Patent №
US 11,367,103
Granted
2022-06-21
Filed 2021
Owner
YIELDMO, INC.
Lab
—
AI components
3
kr · planning · evo
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
17190133
One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the advertisement slot.
AI classification
Ownership
YIELDMO, INC.
assignment · 595770138
Assignors
IZRAILEV, SERGEI, NARAYAN, INDU, DALY, NATHANIEL, JAWDE, TEDDY, HOSSEINADEH, MAZIAR, BERNSTEIN, ARI, YAVONDITTE, MICHAEL, AL-BASHA, NISREEN, GORLA, HARSHA
On an employer assignment, the assignors are typically the inventors.