Method and System Enabling Crowdsourced Peer to Peer Product Rental

A system and method for online peer-to-peer rental of things using crowdsourcing and selected groups of potential lenders. Individuals desiring to borrow a particular thing may search a listing of things offered for rental by lenders that have chosen to list for rental some of the things that they own. If a thing desired by one wishing to rent is not available among the things currently listed for rental, the borrower may request that potential lenders be contacted. Potential lenders may be identified using a collection of personal information for a population of consumers based on consumer purchase history information and consumer rental history information collected by the entity operating the peer-to-peer rental system.