NEUTRALIZING DESIGNS OF USER INTERFACES

Techniques are disclosed relating to measuring presentation aspects of portions of a user interface (UI) that have been identified to be presented neutrally and automatically generating a new UI that reduces differences in the presentation aspects of the identified portions. Portions of the UI identified to be presented neutrally may include elements or content in the UI identified to be presented neutrally. Portions for neutral presentation may include portions of UI that, for example, portions that present legal decisions, portions with survey data, forms or information displays, or portions where a user is requested to make a choice between alternative options. Presentation aspects that may be measured include, for example, visual aspects, clarity aspects, or tonal aspects. Reducing the differences in the presentation aspects may present the elements or content with more neutrality to reduce influence in decisions due to visual, clarity, or tonal aspects between the elements or content.