CUSTOMIZING MOBILE APPLICATIONS BASED ON NEEDS OF RESEARCH STUDIES

A system and method for dynamically adjusting the architecture of an application on a device based on user responsiveness. The application determines relevant changes to apply based on the user's interactivity with the application through a plurality of inputs and data analysis. The application adapts the architecture to provide preferred application containers, features, workflow, and interface elements. User data, indicating characteristics of the user, is obtained and used to select adaptions to the user architecture through selection of specific application container units, application features, workflow segments and other elements. The application determines and selects the appropriate application container units, application features, and workflow segments to vary the features available, the content displayed, the workflow of the application, the form of the content and the interface for different users. The dynamic architecture ensures continued engagement with the application by displaying interactive elements on an individual level on the device.