Insight Generation Using Personal Identifiable Information (PII) Footprint Modeling

Aspects of the disclosure relate to information masking. A computing platform may receive, from a user computing device, a request to access information that includes personal identifiable information (PII). The computing platform may retrieve source data comprising the PII and mask, within the source data and based on a data management policy, the PII. The computing platform may send the masked information in response to the request to access the information. The computing platform may receive a request to unmask the masked information and unmask the PII. The computing platform may log the request to unmask the masked information in an unmasking event log and send the unmasked PII in response to the request to unmask the masked information. The computing platform may apply a machine learning model to the unmasking event log to identify malicious events and trigger remediation actions based on identification of the malicious events.