METHOD OF AND SYSTEM FOR CLUSTERING SEARCH QUERIES

A method of and a system for clustering search queries. The method comprising accessing a list of search queries, each search query of the list of search queries comprising one or more keywords and, for each search query of the list of search queries, submitting the search query to a search engine; receiving a search engine result page (SERP) from the search engine; extracting a plurality of information elements from the SERP and populating a content matrix with the information elements extracted from the SERP. The method may further comprises computing, based on the content matrix, a distance matrix comprising similarity scores measuring similarities between each search query of the list of search queries and clustering, based on the distance matrix, the search queries of the list of search queries.