METHOD AND APPARATUS FOR USING A PASSENGER-BASED DRIVING PROFILE

An approach is provided for using a passenger-based driving profile. The approach involves detecting an identity of a user of a vehicle. The approach also involves retrieving a passenger profile of the user based on the identity. The passenger profile is generated based on sensor data indicating a reaction of the user to at least one vehicle driving behavior previously experienced by the user as a vehicle passenger. The approach further involves configuring the vehicle based on the passenger profile.