Patent US 11,539,713

This disclosure relates to systems and methods for verifying the presentation of content to a target audience using generated metrics indicative of a likelihood that the content was presented to actual human individuals within the target audience. In some instances, such a metric may be associated with a probability model estimating that a user (e.g., a user of a device) is human and not a bot and/or other automated service. Metrics consistent with aspects of the disclosed embodiments may be generated based, at least in part, on user information received from a user and/or associated devices and/or associated services. Consistent with various disclosed embodiments, metrics indicative of whether a user is human, content distribution decisions and user agency decisions may use such metrics.