AI DRIVEN CONTENT CORRECTION BUILT ON PERSONAS

A machine learning (ML) module that analyzes multiple language-influencing factors to correct textual content in a more meaningful and efficient manner. In the context of product support, the ML module considers the factors such as a customer's persona that shapes the words a customer chooses while speaking/writing to a customer support agent, current social trends that create new words in the social media/social platforms related to the customer's support issue, and the device used by the customer to input the textual content because different words may be input by the customer when using a smart phone versus a desktop/laptop personal computer with a traditional keyboard. The ML module also may analyze the agent's persona to modify agent's response to the customer because the agent's persona can influence the content of the agent's text. The ML module automatically corrects textual content in real-time before it is sent to the relevant recipient.