ADAPTIVE MARKETING IN CLOUD-BASED CONTENT PRODUCTION

Methods, apparatus and systems related to production of a movie, a TV show or a multimedia content are described. In one example aspect, a system for producing a multimedia digital content includes a pre-production subsystem configured to receive information about a storyline, cameras, cast, and other assets for the content from a user. The pre-production subsystem is configured to generate one or more machine-readable scripts that include information about one or more advertisements. The system includes a production subsystem configured to receive the one or more machine-readable scripts from the pre-production system to obtain a footage according to the storyline. The production subsystem is further configured to embed one or markers corresponding to the one or more advertisements in the footage. The system also includes a post-production editing subsystem configured to detect the one or more markers embedded in the footage and replace each of the one or more markers with a corresponding advertising target.