PROVIDING LOCATION-BASED AUGMENTED REALITY CONTENT

The solution illustrated herein enables provision of applications, for example, augmented reality applications, to a user node automatically or at least semi-automatically based on location of the user node. The user node sends a request comprising location information of the user node to a network node. The network node has mapped geographical coordinates into a plurality of zones. Based on the request comprising the location information, the network node identifies one or more zones and transmits program content provider information associated with the one or more zones to the user node.