DISPLAY APPARATUS THAT DISPLAYS MARKER ON POSITION OF TARGED CHARACTER AND DISPLAYS NEXT MARKER ACCORDING TO SLIDE OPERATION

A display apparatus (1) includes a searcher (105) that searches document data displayed on a display device (10) for a target character that accords with a character to search, and a marker display controller (106) that displays a marker on a position corresponding to the target character detected by the searcher (105). A display controller (103) (i) causes the display device, when a slide operation is performed on the marker displayed on the display device (10), to display a next marker on an opposite side, in a direction of the slide operation, and (ii) causes the display device, when a slide operation is performed on a position other than the marker displayed on the display device (10), to scroll a screen on the display device (10) in the direction of the slide operation.