DYNAMIC ALTERATION OF NOTIFICATION PREFERENCES WITHIN A COMMUNICATION PLATFORM

Methods and systems provide for dynamically altering notification preferences within a communication platform. The system receives one or more future events and one or more past events associated with a user of a communication platform; a notification associated with a future event; and a user behavioral profile associated with the user. The system determines whether one of the future events coincides with the notification time for the notification. The system then deploys an artificial intelligence (AI) model to analyze the user behavioral profile with respect to the event notifications at the notification time, the one or more past events, and any coinciding future events, and provide, based on the analysis, a prediction score for whether notification preferences associated with the notification should be altered for the user at the notification time. Finally, the system alters the notification preferences if the prediction score meets or exceeds an alteration threshold.