INTERACTIVE VIDEO DYNAMIC ADAPTATION AND USER PROFILING

The presentation of an interactive video is dynamically modified based on a user profile. A first interactive video can be represented by a first video tree defining multiple branches in the first interactive video, with each branch having one or more video segments. Information is tracked including (i) the content of video segments played during presentation of the first interactive video and/or (ii) decisions of a user made during the presentation of the first interactive video. A user profile having measured attributes is generated based on the tracked information. The profile can then be used in dynamically modifying the presentation of a second interactive video.