RELATIVE PROMINENCE OF ELEMENTS WITHIN AN ADVERTISEMENT

Aspects of the subject disclosure may include, for example, providing to a user device a video content item including at least one scene which includes a plurality of advertisement placement opportunities and determining a preference profile for an individual associated with the user device. Aspects further include selecting a group of matching advertisements having advertisement profiles that match the preference profile for the individual and determining a relative prominence score for each advertisement placement opportunity. Aspects further include ordering the matching advertisements according to prominence information specified for each matching advertisement, wherein the prominence information corresponds to a relative desired prominence specified by an advertiser associated with the matching advertisement. Aspects further include providing the ordered matching advertisements to the user device according to the respective prominence information so that a matching advertisement having a greatest desired prominence is displayed in the video content item at an advertisement placement opportunity having a highest relative prominence score. Other embodiments are disclosed.