Linking a Transaction Between a Merchant and a Resident of the Same Vicinity to the Resident Viewing the Merchant Broadcast Advertisement

Patent №

US 11,610,227

Granted

2023-03-21

Filed 2021

Owner

EDATANETWORKS INC.

Lab

AI components

1

ml

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

17364667

Systems, data access management utilities, and methods generate links between local merchants and community programs, whereby the merchant may provide incentives to customers in relation to community programs. The implementations may track community programs, as well as online and offline customer transactions with merchants that make use of the incentive. Implementations may include as participants, customers, merchants, community organizations, intermediaries, and other groups or individuals. Participants may have participant identifiers, which may be linked to a payment source. Data may be collected about all participants, either expressly, or from offline or online transactions between merchants and customers utilizing a participant identifier, and the data may be stored in a data storage area. All data in the data storage area may be utilized by a logic tool, which may provide information, such as details of customers that view a broadcast of content that is interleaved with a merchant's advertisement and analytic reporting. Matches between transactions with a merchant and a customer that view a broadcast of content that is interleaved with the merchant's advertisement may be identified by the system, and a level of certainty that the match is accurate may be determined.

Machine learningG06Q 30/0261H04N 21/2542H04N 21/2547H04N 21/25841H04N 21/2668H04N 21/41407H04N 21/44226H04N 21/47815+2 more

AI classification

Machine learning0.68
Knowledge representation0.32
Natural language0.13
Speech0.07
AI hardware0.00
Planning0.00
Vision0.00
Evolutionary computation0.00

Ownership

EDATANETWORKS INC.

assignment · 618880083

Assignors

TIETZEN, TERRANCE PATRICK, BATES, MATTHEW ARNOLD MACPHERSON

On an employer assignment, the assignors are typically the inventors.

From the same owner

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