INTERACTIVE AUGMENTED REALITY (AR) ENTERTAINMENT HUB

Systems and methods for manipulating art assets on a user interface that utilizes augmented reality (AR) to create a rewards program through STEM-based learning are described herein. A method includes transmitting an image captured by a first user of one or more images of a tangible object having a reference marker. The method further includes processing the image and in response to detecting the reference marker in the one or more images, transmitting an image of an AR character on a graphic user interface (GUI) along with a first visual programming object (first GUI element) associated with underlying code that, when manipulated on the screen with respect to an execution object, a second GUI element (second visual programming object), causes a change of state of the AR character from a first state to a second state.