METHOD AND APPARATUS FOR PROVIDING GUIDE INFORMATION ASSOCIATED WITH EXERCISE INTENSITY ON BASIS OF USER ACTIVITY INFORMATION

Various embodiments of the present disclosure provide a method and an apparatus for providing personal coach for user's exercise in an electronic device. According to various embodiments of the present disclosure, an electronic device may include sensor circuitry and a processor, wherein the processor may be configured to determine at least one activity information which satisfies a designated condition among one or more activity information previously obtained in relation to a user motion, to determine a first exercise intensity for the user, based at least on variation of the at least one activity information over time, to determine a second exercise intensity by adjusting the first exercise intensity, based at least on a previous target of exercise of the user, and to provide guide information associated with the second exercise intensity. Various embodiments are feasible.